#1. Increased energy and vitality.
A diet including real, raw meat for your pet will deliver both high protein and natural healthy fats in the right ratios. This enables the pet to process and use the nutrients to their best advantage, which means they will be brimming with energy and alertness. And that is good news for their overall health and longevity!

#2. Strengthened immune system.
Just like us, your pet’s immune system is the key to fighting off illness, disease and toxins. And the best way to keep the immune system in shape is to provide your pet with optimal nutrition. A raw diet based on the pet’s evolutionary needs does just that, optimising macro and micronutrients.

#3. Supports strong bones and healthy joints.
Feeding raw bones to your pet is an important component of the raw pet food diet. That’s because they are so much more than just a tasty treat – they also contain calcium and phosphorus to build strong bones and joints. Collagen is another key ingredient for joint health, which is derived from raw meats and bone cartilage.
Many processed pet foods contain grains that can be detrimental to your pet’s joints, due to the inflammation they can cause.

#4. Better digestion and gut health, plus smaller stools.
Cat’s and dog’s intestines have evolved to digest raw meat, so it stands to reason that a raw meat-based diet will boost gut health. The enzymes contained in your pet’s intestine are intended to process meat and as such, they better absorb the nutrients from it.
Digestive health means not just comfortable passing of stools for your pet. You too will enjoy the benefits of picking up smaller and less smelly stools! In fact, this is one of the first things most pet owners will notice when they make the switch to feeding raw pet food. If you do decide to change your pet food, make sure you do it gradually, to reduce digestive upset.

#5. Improved dental health, reduced mouth odour.
When you start feeding raw meat to your pet, you’re reducing the amount of carbohydrate they eat. This is doing their dental health a real favour. Unfortunately, pets can suffer from dental plaque and tartar, just like humans and it’s the carbs that are often the culprit. Carbohydrates turn into sugars, which feed bad mouth bacteria, causing dental issues and the dreaded bad pet breath. Feeding your pet raw, meaty bones is one of the best antidotes to healthier teeth, gums and breath.

#6. Softer, shinier coat and healthy skin.
Raw meat naturally contains plenty of omega 3 and omega 6 fatty acids, which are key ingredients in supporting the health of your pet’s skin and coat. Omega 3 is also an anti-inflammatory fat, and has been found to be particularly helpful in the reduction of skin conditions. Many pet owners report that allergies improve on a raw pet food diet, plus no more dirty dog smell!

#7. Cognitive health
As we know, a cat or dog’s digestion works optimally when it’s fed its ancestral diet of natural, raw foods. And a healthy gut microbiome plays a pivotal role in all aspects of health, including memory, learning, mood and focus. The effect for your pet can be positive mental wellbeing as well as protection from serious cognitive decline as they age.

#8. Pet’s love it.
Eating healthy food is important, but you also want your pet to enjoy it right? And luckily, a variety of raw meats, bones and organs do go down a treat with dogs and cats. Pets genuinely enjoy the highly palatable flavours of raw meats as well as gnawing on a delicious meaty bone.